The Types of a Cloud Reseller Program

When an IT service provider buys cloud computing products and services from a cloud service provider for the resale of those services to its customers it is known as a cloud reseller program. There is no limit to the cloud-based computing services that the reseller can deal in such as infrastructure, software, storage, and more. The difference between what the cloud reseller program charges its clients and what it pays to the cloud provider is the profit of the reseller.

However, the cloud seller can also initiate a white-label reselling program wherein it is given permission to rebrand all the original services and create a cloud reseller program under its name.

Moreover, the reseller can act as a value-added (VAR) reseller too where it has the authority to provide additional services as a value-add function and program. For example, a cloud computing reseller can combine photo editing software with a cloud provider’s storage to increase the value of any software product or others. This then becomes a component of the VAR.  

A cloud hosting reseller program is typically one or more of the following forms.

·        Software as a service (SaaS): Customers are offered turnkey software apps accessible through a web browser or application program interface.

·        Infrastructure as a service (IaaS): Customers are provided access to APIs and other resources, thereby enabling them to create a virtual data center that supports workloads across multi-cloud environments.

·        Platform as a service (PaaS): Here, the functionalities of IaaS and SaaS are extended by giving development teams access to libraries and other software tools that support the building and hosting of native cloud applications.

These are some of the key points of a cloud reseller program.